According to Ghanaian dancehall musician Stonebwoy, it took 5 years for his partnership with Universal Music Group (UMG) to materialize.
On May 5th, Universal Music Group (UMG) label divisions Def Jam Recordings, 0207 Def Jam, and Def Jam Africa officially introduced Stonebwoy to the Ghanaian press as its new artist.
Addressing the media at the event, Stonebwoy explained how discussions for the partnership started back in 2017 and had been carefully worked on for 5 years before its announcement.
He said: “We have been working on this thing since 2017 so it took us 5 years to get here finally. It is a big deal for us all to support”
In a press release issued on May 3rd to announce the signing, UMG CEO for South Africa and sub-Saharan Africa Sipho Dlamini described Stonebwoy as “a true African talent” who “works to lift the heart and spirit of those around him while producing fresh sounds that keep blowing the world away. We look forward to what 2022 has in store for him.”
“I’m excited to welcome Stonebwoy to the Def Jam Family in partnership with Sipho and 0207,” Def Jam chairman and CEO Tunji Balogun said.
“The Def Jam brand is recognized all over the world as a stamp of excellence in black music, and as we continue to strengthen our musical bond in important markets like Africa and the UK, it’s dynamic, talented artists like Stonebwoy that will lead the way,” he added.
Def Jam launched operations in Africa two years ago in Johannesburg and Lagos. Its African signees include Stogie T, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman, Ricky Tyler, Larry Gaaga, and Vector.
Def Jam Recordings is an American multinational record label owned by the Universal Music Group.